Romanistik und Wirtschaft
Описание
Romanistik und Wirtschaft – diese Beziehungen sind vielf?l¬tig und aktuell. Der Band spannt einen weiten Bogen und ana¬lysiert linguistisch aktuelle Ph?nomene wie: die Versprachlichung rezenter Entwicklungen wie Digitalisierung des Arbeitsmarktes und neuer Wirtschaftsformen; die sprachliche Verschleierung prek?rer Besch?ftigungsverh?ltnisse; die Fachsprachlichkeit franz?sischer Wirtschaftstexte; semantisch-konzeptionelle Asymmetrien zwischen deutscher und spanischer Wirtschaftssprache; Nachhaltigkeitsberichte in intertextueller und interkultureller Hinsicht; (fehlende) kogniti¬onslinguistische Ans?tze in der Marketingtheorie mit Blick auf Metonymie und Synonymie; Markennamen, Benennungen und Assoziationen; Auswirkungen der Sprachenpolitik l?nder?bergreifender Handelsorganisationen; sowie historisch die textuelle Darstellung wirtschaftlicher Realit?ten Frankreichs im 12. Jahrhundert. Ein weiterf?hrender Ausblick auf zuk?nftig noch zu erschlie?ende Bereiche und Desiderata rundet den Band ab.
Характеристики
| age: | 0 |
| author: | Группа авторов |
| genres_list: | 5170 |
| ISBN: | 9783823302773 |
| lang: | de |
| publisher: | Bookwire |
| series: | T?binger Beitr?ge zur Linguistik (TBL) |
| Type: | book |
| Форматы: | FB2.ZIP,FB3,EPUB,IOS.EPUB,TXT.ZIP,RTF.ZIP,A4.PDF,A6.PDF,MOBI.PRC,TXT |
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