Romancing the Grape

Do visitors leave your winery with great memories AND bottles of your wine? How many guests recommend your tasting room experience to their friends? How many join your wine club on-the-spot?Romancing the Grape teaches hospitality staff to create unforgettable experiences for every one of your tasting room guests, while dramatically improving your bottom line. While engaging in personal ways, winery hosts and hostesses learn to sell wine in a way that turns guests into lifetime customers. By one of the wine industry’s most acclaimed coaches and trainers, Romancing the Grape is the only guidebook devoted entirely to winery tasting room sales. In a vibrant, fun-to-read style packed with real-life examples and interactive exercises, the author presents her extensive experience and expertise gained from working with hundreds of wineries on Direct to Consumer (DTC) wine sales.As Christina Frakes, Hospitality Manager at St. Francis Winery, said, “Romancing the Grape is a go-to book for our employees, reminding them of our unique and exciting job of selling wine. This book should be in every tasting room!”From first impressions to representing the brand, body language to story-telling and handling big groups and difficult guests, every situation in a tasting room is addressed in Romancing the Grape. One chapter is devoted to buying signals and sales “closers;” while other chapters are all about wine club sales, special events, and phone sales, among other common situations where relationship selling makes all the difference.The author said, “This handbook of tips and exercises and suggestions will enhance your communication skills so that your guests will never forget their visit to your winery, and they won’t leave the tasting room without purchasing wine! You are going to learn a new way to make wine sales, called “relationship selling.”Just in time for training winery employees for the next high tourism season!