Riding the Waves of Culture. Understanding Diversity in Global Business

The bestselling guide to leading effectively in an increasingly global business environment - updated to address radical changes in politics, society, economics, and technology.
For over 25 years, Riding the Waves of Culture has set the standard for leading effectively in an international business context. Helping leaders to be highly attuned to cultural differences, and to leverage such differences for maximum competitive advantage.
Retaining its in-depth exploration of underlying cultural fr