Retailing Flowers Profitably

Everyone thinks this industry is "so much fun" but it is extremely hard. There are a lot of issues involved regarding customer service, wire services, employees, marketing, holidays, priorities, processing, deliveries, etc., etc. Kenneth Royer remains extremely accurate regarding the ordering processes and accounting/bookwork. Other than that, this book is perfect for anyone wishing to enter this industry. There has to be a perfect blend, of talent, business sense, and organization to pull off owning, managing or even working in this industry; from the owner to the delivery driver.