Researching Audiences
Description
Researching Audiences is a practical hands-on guide to the main types of empirical fieldwork that have established themselves in academic, policy and commercial research. It will help you explore what audience members do with the media, how they make sense of it, and how it may influence social affairs from the micro to the macro level.
Technical Details
| author: | Кетрін Мюррей |
| pages: | 256 |
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