Redesigning Identity: Graphic Design Strategies for Success

Image is king. And visual identity is its signature. How do top firms redesign this graphic signature without losing ground? Open these pages and explore twenty-five graphic redesign projects from an international group of designers: Take a state-of-the-industry look at identity programs that modernize, reposition, define, and spell renewed success. Thirty profiles trace the process of redesigning a company’s graphic identity: before-and-after examples, false starts, sketches, processes, and finished works of design from South Africa, Mexico, Hong Kong, England, Korea, Italy, Norway, China, and the United States.