Rating the Audience: The Business of Media

Rating the Audience: The Business of Media
Bloomsbury
артикул: 20035598
5,394.00 грн.
Доставка из: Украина
   Описание
This is an accessible introduction to the history, machinery and impact of audience ratings. It is the first comparative account, demonstrating new insights into the complexity of audience participation and the methodological problems associated with assessing ratings. It will be key reading for media professionals and students.
   Характеристики
author: Марк Балнавес
pages: 288
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