Purpose and Profit: How Business Can Lift Up the World, Hardcover Book, By: George Serafeim

What are the forces that are reshaping the relationship between the two? What can we all do to strengthen the relationship between purpose and profit as entrepreneurs, managers, employees, consumers, and investors? Backed by cutting-edge research, Purpose and Profit provides answers to these fundamental questions that are increasingly defining the business landscape all around the world. George Serafeim is the Charles M. Williams Professor of Business Administration at Harvard Business School. One of the youngest faculty members to receive tenure at Harvard Business School, he has presented his research in more than 60 countries around the world, including to world leaders in government and business at events such as the World Economic Forum at Davos, the Aspen Ideas Festival, White House conferences on business leadership, the Securities and Exchange Commission, and the European Commission.