Publish Your Patterns! How to Write, Print, and Market Your Designs

The "How to" book for anyone in the "soft craft" world (quilting, sewing, needlework, doll making) who wants to take their original designs and turn them into patterns. Section I, "From Idea to Paper", covers coming up with the idea, writing how-to instructions, creating a cover, delivering files to the printer, and packing patterns into bags. Section II, "The Marketing Approach", describes the five elements of the marketing mix — product, package, price, distribution, and advertising/publicity/promotion — and shows how to use them to maximize sales. Section III, "Business & Legal Issues", has advice for setting up and running a business, including administration, finance, record keeping, and copyright registration. Section IV, "Appendices", contains resource information including list of distributors, trade shows, trade publications, printers and more.