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Public Relations. Связи с общественностью для бизнеса: практические приемы и технологии. 3-е изд., с

Public Relations. Связи с общественностью для бизнеса: практические приемы и технологии. 3-е изд., с

Дашков и К

sku: 6533463

ACCORDING TO OUR RECORDS THIS PRODUCT IS NOT AVAILABLE NOW

393.00 руб.

Shipping from: Russia

Description

Предлагаемая читателю книга содержит два дополняющих друг друга блока информации. Во-первых, рассматриваются общие теоретические модели и принципы организации PR-деятельности в современном бизнесе, а во-вторых, представлен широкий анализ PR-практики, которая, как известно, всегда богаче теории. В книге не содержится готовых рецептов и ответов на все вопросы, связанные с анализом примеров того, как PR работает, но выделены некоторые общие закономерности и принципы, которые делают PR-деятельность результативной и приносящей прямую выгоду компании. Для специалистов рекламного и PR-бизнеса, а также для студентов бакалавриата и специалитета.

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