Promo Good To Great Hc - 9780066620992

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Good to Great HC - 9780066620992 - Buku Ori Periplus
Product details
Format Hardback | 300 pages
Dimensions 165 x 241 x 25mm | 590g
Publication date 16 Oct 2001
Publisher HarperCollins Publishers Inc
Imprint HarperCollins
Publication City/Country New York, NY, United States
Language English
Edition Statement Repr.
Illustrations note ill
ISBN10 0066620996
ISBN13 9780066620992
The Challenge
Built to Last, the defining management study of the nineties, showed how great companies triumph over time and how long-term sustained performance can be engineered into the DNA of an enterprise from the very beginning.
But what about the company that is not born with great DNA? How can good companies, mediocre companies, even bad companies achieve enduring greatness?
The Study
For years, this question preyed on the mind of Jim Collins. Are there companies that defy gravity and convert long-term mediocrity or worse into long-term superiority? And if so, what are the universal distinguishing characteristics that cause a company to go from good to great?
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