Progress in Communication Sciences: Volume 13

Progress in Communication Sciences: Volume 13
Bloomsbury
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4,442.00 грн.
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   Description
This volume focuses on persuasion and the structure and analysis of persuasive communication. It brings together insights into the processing of persuasive messages, attitude theory as viewed from a neural network model, and models of resistance to influence.
   Technical Details
author: Франклін Дж. Бостер
pages: 266
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