Prima Branding : Create Zealots For Your Brand, Your Company, And Your Future [signed] [first edition]

Prima Branding : Create Zealots For Your Brand, Your Company, And Your Future [signed] [first edition]
sku: COM9780743277976SIGNED
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   Description
Identifies seven components that can enable companies to brand effectively for greater market shares, citing the examples of such top companies as Starbucks, Apple, and Nike to reveal the commonalities of successful brands.
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