PR-служба компании. Практическое пособие (4290400)
sku: 300811623
ACCORDING TO OUR RECORDS THIS PRODUCT IS NOT AVAILABLE NOW
312.00 грн.
Shipping from: Ukraine
Description
Авторы рассматривают множество вопросов: от структуры PR-подразделения, видов PR-деятельности до личностных качеств и обязанностей эффективного PR-специалиста, методов оценки работы службы. Книга содержит большое количество примеров, полезных советов и рекомендаций.Для руководителей организаций, начальников и менеджеров PR-служб, бизнес-консультантов и бизнес-тренеров.
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