PR-служба компании: Практическое пособие. 3-е издание, стер. Грачев А.С., Грачева С.А., Спирина Е.Г
Дашков и К
sku: 6841882
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291.00 руб.
Shipping from: Russia
Description
Авторы рассматривают множество вопросов: от структуры PR-подразделения, видов PR-деятельности до личностных качеств и обязанностей эффективного PR-специалиста, методов оценки работы службы. Книга содержит большое количество примеров, полезных советов и рекомендаций. Для руководителей организаций, начальников и менеджеров PR-служб, бизнес-консультантов и бизнес-тренеров.
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