On Behalf of the President: Presidential Spouses and White House Communications Strategy Today [signed]

White House expert Lauren A. Wright identifies, explains, and measures the impact of the expanding role of presidential spouses in White House and presidential campaign communications strategy with a focus on the Clinton, Bush and Obama administrations.* Examines the First Lady's role of enhancing the president's public image and expanding public support for his policy agenda* Focuses on the communications and public relations role of presidential spouses* Analyzes every documented public speech made by a first lady since 1992* Includes interviews with many prominent former White House staff members, journalists, and presidential campaign strategists.