Nobody Told Me I'd Have to Sell: How to Sell Your Services and Skills, Even If You're Not in Sales

More than twenty years ago, Dick Kendall was a bank marketing officer trying to stay ahead in an industry being rapidly deregulated. Banks and bankers suddenly found that the old ways were impossible. They had to sell themselves and their businesses or go extinct. Faced with this bleak prospect, Dick Kendall learned to sell - and to like it. He was so successful that he became the president of his own company and has been teaching reluctant professionals the art of successful selling ever since.While many see sales as a dog-eat-dog arena of competition, Kendall argues that in our increasingly multicultural, international business world success belongs to those who evolve a cooperative strategy with their clients and their competitors. Sales is more about solving problems and creating long-term relationships than about closing deals. Using stories and examples from his own success and from the thousands of professionals who have attended his workshops, Kendall shows the reader how to get beyond reservations about selling and use the marketing and motivational techniques from sales training and literature to succeed no matter what his or her profession.