No Holds Barred: Negativity in U

This readable and interesting book clarifies the current debate concerning the effect of negative campaigns on the attitudes and actions of the American electorate. KEY TOPICS It simultaneously explores the conditions that promote negative campaigning between candidates, examines how the tone of candidates¿ campaigns influences the media, and investigates how negative campaign environments—created by the candidates and the press—influence citizens¿ beliefs and behaviors. The book pays specific attention to recreating the amount and type of negative campaign information present during campaigns. For anyone interested in American politics—especially the voters.