New Dimensions in Marketing/Quality-of-Life Research

New Dimensions in Marketing/Quality-of-Life Research
Bloomsbury
артикул: 20038967
4,696.00 грн.
Доставка из: Украина
   Описание
Now Sirgy and Samli along with their contributors explore the latest measures and methods in QOL marketing research, the ways in which QOL concept is embodied in various functional areas of the marketing enterprise, and how it's appearing in different market segments and industries.
   Характеристики
author: A. Коскун Самлі
pages: 400
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