Net Profit: The Secrets of Success in Digital Business

"This book has been written by an experienced entrepreneur who has built a highly successful online business. He understands the challenges first hand, and gives readers invaluable advice about the how they too can make it big in the digital world."
—Luke Johnson, Chairman Risk Capital partners and Financial Times columnist
Online business can be a goldmine – or a minefield. David Soskin, former CEO of Cheapflights and Chairman of mySupermarket.co.uk, has faced all the problems thrown up by building a business on the Internet, and solved them. Here, he shows you how to:
Convert a brilliant idea into something that actually pays
Get the funding you need to expand
Build a great team of staff and advisers
Keep the cash flowing
Go global!