My Psychology

My Psychology is a fresh approach to introductory psychology that invites students to make a personal connection to the science of psychology. Unlike other texts, My Psychology uses a combination of a relatable writing style and digital technology to make the material real and immediate for readers. Intro psych students live on their smartphones and computers, and My Psychology meets them there with specially produced My Take videos, Chapters Apps, and Show Me More activities. The examples in My Psychology also helps students to understand how core concepts are personally meaningful through thoughtful applications and fresh everyday examples. As part of the book’s emphasis on the APA guidelines for undergraduate courses, coverage of culture and diversity is infused throughout the book and highlighted with Diversity Matters flags in every chapter. In addition, a full chapter on Diversity in Psychology explores key topics in depth. In its Second Edition, My Psychology is proven to invigorate the intro psych courses at colleges and universities across the country with its concise and engaging approach. The contemporary examples and perspective connect with today’s students, and the smartphone-ready features--coupled with the powerful assessment tools in LaunchPad--make for a powerful new teaching and learning experience. The new edition features almost 1,400 new research citations and new My Take video footage.