Moulinex 0.5L Multi Moulinette Chopper, 400W, T711161, White

Moulinex S.A., the once proud leader of the European small household appliance market, has seen troubled times for most of the 1990s. With sales slipping, and losses topping FFr700 million for its 1995 fiscal year, Moulinex has also seen long time rival SEB overtake its home French market. Yet a revised shareholder structure, and an intensive restructuring program led by CEO Pierre Blayau, formerly of French retailing giant Pinault--Reroute, appear to be pulling Moulinex out of a slump that began as early as the late 1970s. By June 1997, the company was able to announce its first net profit--of FFr29 million on sales of nearly FFr7.7 billion--in five years. Under the Moulinex and Krupps brand names, Moulinex continues its original focus on small appliances, principally for the kitchen. The three principal categories of the company's product lines--Breakfast, Food Preparation, and Cooking complemented by Moulinex's Floor Care (vacuum cleaners), Fabrics (irons), and Beauty/Health (hair dryers, electric toothbrushes) products. The Breakfast segment, including coffee makers, coffee grinders, espresso machines, and toasters, accounts for 29 percent of the company's annual sales, as does the Food Preparation segment's mixers, food processors, choppers, grinders, and centrifuges. Cooking equipment, including microwave, mini- and convection ovens, as well as deep fryers and grills, represent 26 percent of the company's revenues. Europe, at more than 75 percent of Moulinex's annual revenues, remains the company's primary market; in the U.S. and Asian markets, facing stiff local competition, Moulinex remains a somewhat small, but respected player. Highlights: Two speeds ensure perfect results for your culinary compositions Consumes less electricity while achieving the desired output for you Comes with ergonomically design that enhances the operability Helps in reducing effort by introducing it's unique functions and features Made of optimal quality material that profoundly anchored to last long and for prolonged usage Sharp blades provide high cutting results on soft ingredients, preserving fibers of herbs, onions, garlic or meat. Ensures long lasting cutting results Serrated blades provide long lasting performance on hard ingredients such as coffee beans, nuts, an even ice New sauce accessory ensures successful emulsified sauces, from mayonnaise to aioli, including tartar sauce