Mindless Eating (Paperback)

Paperback. Carefully conducted studies over many years show the same thing- that our eating habits are almost entirely unconscious, and can be influenced by hundreds of outside factors. In fact, every one of us makes over two hundred decisions about eating every day, and of those, ninety per cent are made without any conscious decision. By gaining knowledge of your eating habits, Dr. Wansink demonstrates that it is entirely possible to lose six kilos in weight over the course of a year. No crash diets, no frustrating calorie counting, and no starving yourself- just a simple awareness of what you eat. While detailing his simple and fascinating studies, Dr. Wansink explains- Food mistakes we all make in restaurants, supermarkets and at home How we are manipulated by brand, appearance and parental habits more than price and our choices What your favourite comfort food says about you This is an insightful, incredible exploration into our habits and what makes us eat the way we eat. Every day, we each make around 200 decisions about eating. But studies have shown that 90 percent of these decisions are made without any conscious choice. This title lays bare the facts about our true eating habits to show that awareness of our patterns can allow us to lose weight effectively and without serious changes to our lives. Shipping may be from multiple locations in the US or from the UK, depending on stock availability.