Measuring Social Judgments: The Factorial Survey Approach

`Assign this book in a graduate social psychology methods course. It deserves to be read by social psychologists, and the factorial survey technique should be fully integrated into the tool kit of those who go on to practice policy-relevant research...The Rossi-Nock volume is a quite important work as it stands, and future developments will make it even more important.′ -- Contemporary Psychology, Vol 28 No 6, 1983 `Measuring Social Judgments provides ready access to a highly adaptable technique for measuring complex perceptions of social objects, situations, and actions that is systematic and capable of considerable accuracy. Anyone with an interest in the state of this useful art should take a look.′ -- C