Marketing for Hospitality and Tourism 5th Edition, Paperback Book, By: Philip Kotler, John T. Bowen and James C. Makens

The most widely used Hospitality marketing book-this four-color leader is comprehensive and innovative, managerial and practical, state-of-the-art and real-world. Building on the authors' expertise, it uses an integrative approach to discuss the major marketing decisions hospitality marketing managers face in today's global marketplace. Video cases, chapter examples and marketing highlights showcase real people and companies and demonstrate how marketing impacts every member of the hospitality team. Experiential exercises and new material on social networking, database marketing and revenue management help solidify the book's position as the definitive source for information on hospitality marketing. About the Author Philip Kotler is Professor of International Marketing at the Kellog School of Management, Chicago. He is the most renowned marketing expert worldwide. Many of his books are bestsellers. His last book, Marketing of the Future, was also published by Campus (2003).