Marketing Strategy and Competitive Positioning
![Marketing Strategy and Competitive Positioning](http://pictures.abebooks.com/isbn/9780133712537-us.jpg)
sku: COM9780133712537USED
ACCORDING TO OUR RECORDS THIS PRODUCT IS NOT AVAILABLE NOW
$6.62
Shipping from: Canada
Description
This second edition extends the scope of the original book to cover new developments in strategic thinking. It serves to meet the need for an up-to-date understanding of the meaning and scope of marketing strategy and a framework to manage the critical issues of market choice and competitive positioning. In particular, it draws attention to how organisations are defining marketing as a strategic force rather than just an operational department. CD-ROM of PowerPoint slides (0-13-096206-6).
Price history chart & currency exchange rate