Marketing Myopia

Marketing Myopia
sku: 57379607
$7.80-5%
~ $7.40
732.85 руб., $1.00 = 99.02 руб.
Shipping from: Russia
   Description
What business is your company really in? That's a question all executives should all ask before demand for their firm's products or services dwindles. In Marketing Myopia , Theodore Levitt offers examples of companies that became obsolete because they misunderstood what business they were in and thus what their customers wanted. He identifies the four widespread myths that put companies at risk of obsolescence and explains how business leaders can shift their attention to customers' real needs instead.
   Technical Details
abonement: false
age: 0
author: Theordore Levitt
genres_list: 5339
ISBN: 9781633690585
lang: en
publisher: Ingram
series: Harvard Business Review Classics
Type: book
Форматы: EPUB
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