Marketing Concept - The St. Gallen Management Approach
sku: 66404753
1,580.34 руб.
Shipping from: Russia
Description
This book presents marketing and business processes as an integral part of the St. Gallen Management Model. The book addresses relevant topics such as market analysis, marketing planning, marketing strategy, positioning, application of marketing tools, product design, price, distribution and communication policy, service provision, innovation and controlling processes. This book aims at students in the first year as well as at practitioners who wants to obtain a quick overview of this field.
Technical Details
abonement: | false |
age: | 0 |
author: | Thomas Bieger |
genres_list: | 5061 |
ISBN: | 9783846344644 |
lang: | en |
publisher: | Bookwire |
Type: | book |
Форматы: | FB2.ZIP,FB3,EPUB,IOS.EPUB,TXT.ZIP,RTF.ZIP,A4.PDF,A6.PDF,MOBI.PRC,TXT |
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