Marketing 3rd Edition, Paperback Book, By: Paul Baines and Chris Fill
paul baines and chris fill
sku: 1881405
$38.13
Shipping from: United Arab Emirates
Description
Imagine you had the opportunity to teach your marketing module from within the marketing department of a top company? This third edition of Marketing maintains the fresh and practice- focused approach for which it has become so popular, and continues to provide students with a truly unique insight into the fascinating world of a marketing practitioner through informative and engaging bespoke video interviews with those in the industry. - How did a youth engagement agency Livity use young people's affiliation for music to raise awareness of Childline? - What social media campaign did Virgin Media decide upon to promote superfast broadband? - How did BBH go about shifting reader perceptions of the Guardian newspaper? - Which message did Budweiser Budvar decide to develop in order to build strong emotional links with its customers? Fully integrated with the topics covered in the textbook, each practitioner interview demonstrates how marketing problems are approached and solved in the real world.Hear from an international mix of companies including Virgin Media, Orange, Bartle Bogle Hegarty, Brompton Bicycle, Oxfam, BrainJuicer, Budweiser Budvar in the Czech Republic, Systembolaget in Sweden, and RAK Bank in the UAE. Theory is firmly set in context for students through extensive use of integrated examples and mini cases within each chapter featuring companies such as twitter, itunes, and Red Bull, and covering marketing in a global context discussing Unilever operating in China, Nestle marketing in Malaysia, and a company selling halal meat in North London. Review and discussion questions conclude each chapter bringing together the themes discussed and encouraging students to engage with the material. Links to seminal papers throughout each chapter also present the opportunity to take this learning further, if desired. Employing their trademark lively writing style, the authors continue to encourage students to explore beyond the classical marketing perspectives, provoking them into thinking critically about how they would approach marketing issues.Students will learn the theory that supports those skills vital to successfully engaging with marketing across all areas of society, from dealing with sceptical consumers, selling products to the government, and deciding which pricing approach to adopt, through to the ethical implications of marketing to children, and being aware of how to use social networking sites to their advantage. Supporting both students and lecturers are the accompanying online resources: For lecturers: - Access exclusive video interviews of marketers from well-known organizations including Virgin Media and BBH to share with your students and help make marketing theory relevant to them - Save time by using the fantastic bank of additional resources including PowerPoint slides, comprehensive library of YouTube clips, test bank and tutorial activities to help support your teaching.For students: - Learn from the top recruitment professionals on the attributes they look for in graduates entering the workplace - Explore the latest developments in digital marketing and social media - Download our expert authors' podcasts to learn and revise on the go - Check you've really understood with a wealth of multiple choice questions, worksheets and activities
Price history chart & currency exchange rate
Customers also viewed
23%
$14.75
Margaret Thatcher: The Iron Lady Who Made History - Biography 3rd Grade Children's Biography Books (Paperback or Softback)
abebooks.com19%
$12.17
How to Build Network Marketing Leaders Volume One: Step-By-Step Creation of MLM Professionals (Paperback or Softback)
abebooks.com16%
$35.00
Nike Mens Chris Paul Nike NBA City Edition Name & Number T-Shirt - Mens Teal/Black Size L
champssports.com13%
$13.99
Ten Things Every Child with Autism Wishes You Knew, 3rd Edition: Revised and Updated (Paperback or Softback)
abebooks.com11%
$18.09
Location Analytics for Business: The Research and Marketing Strategic Advantage (Paperback or Softback)
abebooks.com9%
$51.42
Focus On Middle School Biology Student Textbook, 3rd Edition (softcover) (Paperback or Softback)
abebooks.com8%
$19.81
The Conscious Bride: Women Unveil Their True Feelings about Getting Hitched (Women Talk about) [Paperback] Sheryl Paul [signed] [first edition]
abebooks.com6%
$35.00
Nike Mens Chris Paul Nike NBA City Edition Name & Number T-Shirt - Mens Teal/Black Size M
champssports.com3%
$16.96
The Lead Machine: The Small Business Guide to Digital Marketing (Paperback or Softback)
abebooks.com1%
$41.97
Design of a Marketing Strategy. Supporting Grupo M�xico's Transformation from a Global Challenger to a Global Player (Paperback or Softback)
abebooks.com1%
$21.77
More Do-It-Yourself Java Games: An Introduction to Java Graphics and Event-Driven Programming [Paperback] Godtland Annette and Godtland Paul
abebooks.com1%
$16.72
Success Profiles: Conversations with High Achievers Volume 2 Including Kevin Harrington, Chris Powell, Dan Lok and More (Paperback or Softback)
abebooks.com1%
$24.99
Introduction to United States International Taxation (Introduction to Law Series) [Paperback] McDaniel, Paul R.; Ault, Hugh J. and Repetti, James R.
abebooks.com1%
$25.13
Podcasting Marketing Strategy: A Complete Guide to Creating, Publishing and Monetizing a Successful Podcast (Paperback or Softback)
abebooks.com1%
$20.27
A Seniors Guide to the iPhone SE (3rd Generation): Getting Started with the the 2022 iPhone SE (Running iOS 15) (Paperback or Softback)
abebooks.com1%
$20.34
A Holistic Guide to Online Marketing: SEO - User Experience - Conversion (Paperback or Softback)
abebooks.com1%
$11.86
Knowing the Living God: The Doctrine of God (Biblical Foundations for the Christian Faith) [Paperback] Washer Paul David
abebooks.com1%
$11.47
Theology of the Body for Beginners: A Basic Introduction to Pope John Paul II's Sexual Revolution (Paperback or Softback)
abebooks.com1%
$23.78
Hunter of Souls: a Study of the Life and Spirit of Saint Paul of the Cross (Paperback or Softback)
abebooks.com+31%
1%
$23.93
Thin Spring Loose Waist Draw String Printing Casual Trousers for Women High Waisted Streetwear Wide Leg Straight Trousers 2023
aliexpress.com1%
$19.47
Sunone 48W Professional Nail Lamp LED Manicure UV Lamp Nail Dryer for UV Gel LED Gel Nail Machine Infrared Sensor
aliexpress.com