Market Response Models: Econometric and Time Series Analysis (International Series in Quantitative Marketing, 12)

sku: COM9781402073687USED
ACCORDING TO OUR RECORDS THIS PRODUCT IS NOT AVAILABLE NOW
$23.95
Shipping from: Canada
Description
From 1976 to the beginning of the millennium―covering the quarter-century life span of this book and its predecessor―something remarkable has happened to market response research: it has become practice. Academics who teach in professional fields, like we do, dream of such things. Imagine the satisfaction of knowing that your work has been incorporated into the decision-making routine of brand managers, that category management relies on techniques you developed, that marketing management believes in something you struggled to establish in their minds. It’s not just us that we are talking about. This pride must be shared by all of the researchers who pioneered the simple concept that the determinants of sales could be found if someone just looked for them. Of course, economists had always studied demand. But the project of extending demand analysis would fall to marketing researchers, now called marketing scientists for good reason, who saw that in reality the marketing mix was more than price; it was advertising, sales force effort, distribution, promotion, and every other decision variable that potentially affected sales. The bibliography of this book supports the notion that the academic research in marketing led the way. The journey was difficult, sometimes halting, but ultimately market response research advanced and then insinuated itself into the fabric of modern management.
Price history chart & currency exchange rate
Customers also viewed

$215.55
15057-001 Short Extreme Duty Actuator - 12V - 2-1/4" Stroke W/5/16 Hardware, Leads with Deutsch Connectors, Lenco 10XDS-2
aliexpress.com
$40.24
Private Label Glitter Custom Eyeshadow Palette 99 Colors Matte Gold Onion Powder Shimmer Palette Eyeshadow
aliexpress.com
$42.54
2023 New For Huawei Xiaomi Smart Watch Men ECG+PPG Heart Rate Healthy Monitor AI Voice Bluetooth Call IP68 Waterproof Smartwatch
aliexpress.com
$89.81
New Ladies Suit Dress Button Gradient Formal Evening Dress Special Holiday Dress Party Dress Wedding And Birthday Dress Set
aliexpress.com
$4.14
New brown sunglasses Metal frame glasses Female round face sunglasses Street shot Korean version
aliexpress.com
$7.31
Violin Wolf Sounder Tone Muter Silencer Violinist Tool Instruments Accessories Accessory Eliminator An Fittings
aliexpress.com
$1.74
For Miele Dryer Foam Filters Heat Pump Household Cleaning Pedestal Filter Dryer Plinth Filter For Filtering Fluff
aliexpress.com
$17.57
Car Coating Agent Car Wax & Ceramic Coating Agent Professional Paint Sealant Extremely Hydrophobic High Gloss Liquid Car Polish
aliexpress.com
$40.36
2023 Winter Down Men's Business Set Casual Fashion Simple Suit Detachable Scarf Collar Down Coat Autumn and Winter Trend Warm Do
aliexpress.com
$15.66
Hot Sale Vacuum Cupping Massage Device Electric Heating Scraping Suction Physical Fatigue Relieve Guasha Fat Burning Slimming
aliexpress.com
$2.80
Hair Snap Clips Ponytail Claw Accessories Holder Women Accessory Metal Rhinestone Miss
aliexpress.com
$16.27
Aiyssa2022 Women's Autumn and Winter New Exquisite Long sleeved Shirt with Unique Temperament Makes You Unique
aliexpress.com
$22.80
2021 NEW Backlight For Pad Pro 12.9 Gen 1/2/3/4 2018 2020 Backlight Film Lcd Touch Screen Replacement A1584 A1652 A1701 A1709
aliexpress.com
$29.99
Anime My Hero Academia Cartoon Hoodies Shoto Todoroki Pullover Cosplay Costume Hooded Sweatshirts Unisex Outerwear
aliexpress.com
$15.65
Autumn Men's Hoodie Sweatshirt Casual Black Hoodies Tops Techwear Hip Hop Harajuku Patchwork Japanese Streetwear Men 3XL
aliexpress.com
$13.67
Accessories for Roborock Q7 Max Plus / Q7 Max / Q7 / Q7 Plus Spare Parts, Brush Kit Filters Robot Vacuum Cleaner
aliexpress.com
$3.63
Candle ILTR6E11 Spark Plug Replace Torch Brand Resistor Type Iridium Spark Plug QH6RIU-11 Brisk 1623 Champion OE189T10 for ITV20
aliexpress.com
$0.46
5MM round headlight luminous tube purple purple long foot luminous tube money detector light LED
aliexpress.com
$49.00
For KIA SORENTO High-Quality Automobile Cushion Rubber Shock Absorber Spring Bumper Power Cushion Buffer Car Accessories
aliexpress.com
$34.12
Family Christmas pajamas Set Green Adult Mother Kids Baby Xmas Family Matching Outfits 2023 Christmas Pajamas Family Clothes
walmart.com
$3.81
Вращающееся автомобильное заднее сиденье, зеркало заднего вида для безопасности, автомобильные аксессуары для интерьера, для малышей, дете...
aliexpress.ru
$11.99
JABS 4X 60W 2-сторонний аудио динамик делитель частоты тройные басы TWS 2 единицы аксессуар для кроссовера
aliexpress.ru
$1.00
Силиконовые шины, колесо для помадки, формы для торта, форма для шоколадного печенья, кухонные инструменты для выпечки, украшения, аксессуар...
aliexpress.ru
$2.53
Цветной Эластичный компрессионный фиксированный спортивный бандаж для колена, спортивный бандаж для защиты мышц, бандаж для кормления
aliexpress.ru
$80.77
chaumet style 2021 new style chaumet paris button cross diamond necklace fashion trend exquisite elegance casual simple temperament female models
fordeal.com
$276.96
balenciaga sweater embroidered round neck sweater classic all-match jacket women's bottoming shirt men and women couple sweater m-xxl
fordeal.com