Market Research and Insight Yearbook : Transforming Evidence into Impact

It is an exciting time to be a market researcher: new technologies and tools are constantly being developed and a wide range of methodologies are now available. With all these resources to choose from, companies of all sizes are using market research insights to change and positively influence their marketing plan's return on investment. Each company featured in The Market Research and Insight Yearbook not only tells a story, but also challenges how to think about market research. By showcasing excellence, innovative methodology, and remarkable results, this book provides a unique insight into market research in practice.