Manajemen Bisnis Ritel
NoBrand
sku: 4408925973
ACCORDING TO OUR RECORDS THIS PRODUCT IS NOT AVAILABLE NOW
$2.87
Shipping from: Indonesia
Description
buku ini tidak sekedar mengemukakan konsep manajemen bisnis ritel secara teoritis semata, tetapi memasuki pula wilayah praktis. Dengan demikian, buku ini tidak hanya diperuntukkan bagi mahasiswa saja, tetapi juga bisa dimanfaatkan oleh dosen serta para praktisi bisnis ritel, seperti agen, distributor, grosir, pengelola supermarket, toko swalayan, sampai kepada pengecer. Topik pembahasan dalam buku ini meliputi : - Struktur dasar bisnis ritel. - Perilaku konsumen dalam bisnis ritel. - Klasifikasi bisnis Ritel. - Diferensiasi bisnis Ritel. - Perkembangan bisnis ritel. - Distribusi dalam bisnis ritel. - Manajemen Toko. - Image toko. - Kebijakan promosi bagi pengecer. - Mencegah dan menangani Shrinkage. - Hakikat perusahaan kecil dan kewirausahaan. - Riset pemasaran dalam bisnis ritel. - Manajemen toko swalayan. - Proses/ siklus menjual.
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