Managing and Marketing Technology

Managing and Marketing Technology
sku: 20049111
4,886.00 грн.
Shipping from: Ukraine
   Description
Proposes that strong management of a firm's technology improves both the marketing potential of existing products and allows firms to identify opportunities for new products through the systematic analysis and assessment of their technological and marketing capabilities.
   Technical Details
author: Майкл Сарен
pages: 200
   Price history chart & currency exchange rate

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