Managing Corporate Social Responsibility. A Communication Approach

Managing Corporate Social Responsibility. A Communication Approach
sku: 33821310
9,660.00 руб.+25%
12,080.33 руб.
Shipping from: Russia
   Description
Managing Corporate Social Responsibility offers a strategic, communication-centred approach to integrating CSR into organizations. Drawing from a variety of disciplines and written in a highly accessible style, the book guides readers in a focused progression providing the key points they need to successfully navigate the benefits and implications of managing CSR. Chapters are organized around a process model for CSR that outlines steps for researching, developing, implementing, and evaluating CSR initiatives Emphasizes stakeholder engagement as a foundation throughout the CSR Process Model Discusses ways to maximize the use of social media and traditional media throughout the process Offers international examples drawn from a variety of industries including: The Forest Stewardship Council, Starbucks Coffee, and IKEA. Draws upon theories grounded in various disciplines, including public relations, marketing, media, communication, and business
   Technical Details
age: 0
author: Coombs W. Timothy
genres_list: 5062,5356
ISBN: 9781118106655
lang: en
litres_isbn: 978-5-04-475394-5
publisher: John Wiley & Sons Limited
Type: book
Форматы: PDF
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