Making Meaning: How Successful Businesses Deliver Meaningful Customer Experiences (Voices That Matter)

sku: COM9780321552341USED
ACCORDING TO OUR RECORDS THIS PRODUCT IS NOT AVAILABLE NOW
$4.47
Shipping from: Canada
Description
In a market economy characterized by commoditized products and global competition, how do companies gain deep and lasting loyalty from their customers? The key, this book argues, is in providing meaningful customer experiences. Writing in the tradition of Louis Cheskin, one of the founding fathers of market research, the authors of Making Meaning observe, define, and describe the meaningful customer experience. By consciously evoking certain deeply valued meanings through their products, services, and multidimensional customer experiences, they argue, companies can create more value and achieve lasting strategic advantages over their competitors. A few businesses are already discovering this approach, but until now no one has articulated it in such a persuasive and practical way. Making Meaning not only encourages businesses to adopt an innovation process that’s centered on meaning, it also tells you how. The book outlines a plan of action and describes the attributes of a meaning-centric innovation team. With insightful real-world examples drawn from the Cheskin company's experience and from the authors' observations of the contemporary global market, this book outlines a plan of action and describes the attributes of a meaning-centric innovation team. Meaningful experiences—as distinct from trivial ones—reinforce or transform the customer’s sense of purpose and significance. The authors’ vision of a world of meaningful consumption is idealistic, but don’t be fooled: this is a straightforward business book with an eye on the ROI. It shows how to bring R&D, design, and marketing together to create deeper and richer experiences for your customers. Making Meaning: How Successful Businesses Deliver Meaningful Customer Experiences is an engaging and practical book for business leaders, explaining how their companies can create more meaningful products and services to better achieve their goals.
Price history chart & currency exchange rate
Customers also viewed

$48.98
Go Nutting Spicy Nuts 270 г x Индивидуально упакованная смесь орехов, произведенная в Японии. Сладкие и острые закуски с подарками от Chucks (135г 2) (Арахис/Гигант
joom.com
$53.59
Aneikeh Модные серебристые женские сапоги до колена, сексуальные с острым носком на тонком каблуке, женские туфли с длинной боковой молнией 36 серебряный
joom.com
$19.56
Подарочная футболка для мужчин с изображением немецкого средневекового ордена Тевтонских рыцарей. Летняя хлопковая футболка с коротким рукавом и круглым вырезом, новая S-3XL S чёрный
joom.com
$38.01
Мужская спортивная обувь для отдыха на открытом воздухе с мягкой подошвой, всесезонная, новая, нескользящая, удобная, повседневная, дышащая, модная, молодежная обувь 39
joom.com
$59.33
2024 новые кроссовки Fly-Watch, мужские модные кроссовки с гелевой подошвой, мужские дышащие кроссовки корейской версии для студентов 39
joom.com
$23.12
7-дюймовая пластинка VILLAGE PEOPLE - In The Navy / Manhattan Woman VIP2730 CASABLANCA 1979 Япония Соул/Фанк Б/у
joom.com
$22.69
Не отдам! Путешествие героя в поисках своих ценностей. Нарративный инструмент работы с детьми
chitai-gorod.ru
$44.40
jogging tn plus running shoes grape mens spray paint hyper jade blue fury triple black green metallic silver trainers women sneakers midnigh
dhgate.com
$5.70
hoop huggie gold color irregular earrings female temperament simple light luxury elegant exquisite jewelry, Golden;silver
dhgate.com
$9.03
Wear Clothes Mens Short Maillot Culotte 2022 Black Cycling Jersey NEW MTB Uniform Bike Clothing Quick Dry Bicycle
aliexpress.com
$3.48
Portable Cute Crystal Metal Pocket Mirror Personalized Wedding Gifts Makeup Fold Round Crystal Compact Mirror
aliexpress.com
$4.26
Алмазная вышивка, квадратные животные, Снежная птица и крест, ручная работа, наборы изображений, Настенный декор
aliexpress.ru![Нож кухонный Victorinox Swiss Modern, столовый, для стейка, 120мм, заточка прямая, стальной, синий [6.9006.122], Swiss Modern
Нож кухонный Victorinox Swiss Modern, столовый, для стейка, 120мм, заточка прямая, стальной, синий [6.9006.122], Swiss Modern](http://items-advert.s1.citilink.ru/1578637_f_01.jpg)
$7.50
Нож кухонный Victorinox Swiss Modern, столовый, для стейка, 120мм, заточка прямая, стальной, синий [6.9006.122], Swiss Modern
citilink.ru
$45.09
women's hoodies & sweatshirts contrast color knitted splice sweatshirt women casual loose round neck long sleeve plush velvet thickenin, Black
dhgate.com
$36.29
women's sweaters 2021 autumn crew neck pullover horse pattern contrast printed t-shirt modal cotton, White;black
dhgate.com
$73.37
kitchen storage & organization metal tray luxury gold finish plate nuts / fruit cake stand wedding centerpieces home european table pot el d
dhgate.com
$18.20
Spring Autumn Boy Girl Waistcoat Toddler Vests Kids Knitted Sweater Cardigan Childrens Clothes Baby Boys Girls Vest Tops, Camo
dhgate.com
$49.76
4 in1 tactical backpack 50L backpack men's camping hiking mountaineering bag Molle outdoor sports bag, Color 5
dhgate.com