Logo Concept Presentation Template

The logo concept presentation is a document providing an example presentation of an existing brand. The presentation covers the information that is vital when presenting the first initial logo concept to your client. There is content provided, with no lorem ipsum so you are aware of the exact details and information that is needed to give clients. This PDF and InDesign package is crucial within the branding process when the client first sees the strategy come to life in the form of a logo presentation. This template will allow clients to make the vital decision of where the brand will go from here in terms of feedback and potential amendments. Use this template to explain the meaning and strategy that was used in creating the brand logo with wording and prompts. The template includes the following: - Overall direction - Primary logo - Secondary logo - Brand marks - Brand pattern - Example application - Brand elements - Moodboard & colour palette