Little Bets

PETER SIMS is the co-author with Bill George of the Wall Street Journal and BusinessWeek bestselling book True North. His work has appeared in the Harvard Business Review, Fortune and TechCrunch and he is a contributor to the Reuters and Harvard Business Review blogs. He received an MBA from Stanford Business School, where he and several classmates established a popular course on leadership. He has spoken or advised at such organisations as Cisco Systems, Eli Lilly, Current Media, Molson Coors,