LG EVO C2 Series 77-Inch 4K UHD OLED Smart TV, OLED77C26LA, Black

OLED that shines bright. Heightening the vivid beauty of LG OLED self-lit pixels. Brightness Booster takes refinements by the α9 Gen 5 AI processor to the next level, delivering up to 20%2 more luminance. Now, visuals looks bolder with superior light efficiency. Beauty meets brains. The brains behind the beauty. Following deep learning advancements, LG's α9 Gen 5 AI Processor uses Body and Object Enhancing to detect and sharpen people and things in the frame. Foreground and Background Enhancing maximizes the field of depth for outstandingly lifelike image quality. Dazzling darks, luminous lights. With no backlight to dull their impact, self-lit pixels achieve the deepest blacks for crisp contrast in every light. Visuals are more defined, so you can make out subtle details your eyes usually miss. The details set the tone. All-new Dynamic Tone Mapping Pro goes deeper to improve the picture. Previously, it elevated just the frames. Now, the technique hones in on over 5000 blocks across the screen for more vivid HDR down to each last detail. Sounds like you're in the scene. The α9 Gen 5 AI Processor up-mixes 2-channel audio into virtual 7.1.2 channel sound. Feel the action and chaos around you, just like you're the main character of the movie. Television just for you. Need inspiration for movie night? ThinQ gives recommendations based on your taste. Set up profiles for everyone at home to quickly dive back into their favourite TV series and receive tailored news and sports updates.