Kotler on Marketing

Kotler on Marketing
sku: COM9780684860473USED
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$5.19
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   Description
State-of-the-art guide to marketing strategies and tactics. Kotler has combined the expertise of his textbooks and world renowned seminars into this practical all-in-one book, covering all area from assessing customers' needs and wants to build brand equity to creating loyal and long-term customers.
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