Killing Giants: 10 Strategies To Topple The Goliath In Your Industry
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Description
Stephen Denny is the president of Denny Marketing, a consulting firm in the Bay Area. He spent over twenty years as a senior manager at premiere brands including Sony. He is a frequent contributing editor to The Daily Fix and Marketing Profs, and authors the marketing blog, Note to CMO.
Killing Giants unveils practical strategies for overtaking larger competitors in any market, looking at companies like that started out small but quickly dominated by using their opponents' size to their advanta
Killing Giants unveils practical strategies for overtaking larger competitors in any market, looking at companies like that started out small but quickly dominated by using their opponents' size to their advanta
Technical Details
author: | Стівен Денні |
pages: | 256 |
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