Killer Executions and Scrubbed Decks: An Outside-the-Box Look at Obnoxious Advertising and Marketing Jargon

If your killer executions can’t nail your target even though the very long creative brief was best-of-breed and the deliverables weren’t subject to scope creep, well, that’s just another day in marketing and advertising. It’s a strange business with jargon all its own. In Killer Executions and Scrubbed Decks, Dan Goldgeier breaks down the most commonly used words and phrases you’ll hear in an ad agency or corporate marketing department, and offers up a few new ones for consideration. Whether you’re a student looking for that coveted first job in an ad agency, a newcomer to the advertising business from another field, or a marketing manager who simply can’t understand how those tatted-up ad agency types talk, this book is the epic deliverable you’ve been looking for.