Key Elements of Entrepreneurial Success Alison Course GLOBAL - Digital Certificate

Learn about the four key elements of business success. William Sahlman is one of the world’s leading authorities on entrepreneurship. As a professor at Harvard Business School, his research focuses on investment and financing decisions made in entrepreneurial ventures at all stages of their development. In this course, Professor Sahlman explains why the best money comes from customers not venture capitalists. He describes the key elements of an entrepreneurial venture using the example of John Osher who developed the spin toothbrush. You will learn how to achieve the greatest value by changing the relationship of these elements to one another. He identifies important factors to improve entrepreneurial success. He focuses on what drives entrepreneurs, the importance of recognising opportunity and dealing with change. He discusses how your organisation depends on great people and what to look for when hiring. This course will be of great interest to business professionals and students looking for greater knowledge and understanding of the key elements of entrepreneurial success.