KODE J19L Beyond Entrepreneurship BE 2

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Cover : Colour
Laminasi : Doff glosy
Size : A5 (14.8 X 21 cm)
From Jim Collins, the most influential business thinker of our era,es an ambitious upgrade of his classic, Beyond Entrepreneurship, that includes all-new findings and world-changing insights.
What's the roadmap to create apany that not only survives its infancy but thrives, changing the world for decades toe?
Nine years before the publication of his epochal bestseller Good to Great, Jim Collins and his mentor, Bill Lazier, answered this question in their bestselling book, Beyond Entrepreneurship.
Beyond Entrepreneurship left a definitive mark on the businessmunity, influencing the young pioneers who were, at that time, creating the technology revolution that was birthing in Silicon Valley. Decades later, successive generations of entrepreneurs still turn to the strategies outlined in Beyond Entrepreneurship to answer the most pressing business questions.
BE 2.0 is a new and improved version of the book that Jim Collins and Bill Lazier wrote years ago. In BE 2.0, Jim Collins honors his mentor, Bill Lazier, who passed away in 2005, and reexamines the original text of Beyond Entrepreneurship with his 2020 perspective.
The book includes the original text of Beyond Entrepreneurship, as well as four new chapters and fifteen new essays. BE 2.0 pulls together the key concepts across Collins' thirty years of research into one integrated framework called The Map. The result is a singular reading experience, which presents a unified vision ofpany creation that will fascinate not only Jim's millions of dedicated readers worlde, but also introduce a new generation to his remarkable work.
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