Jury Persuasion: Psychological Strategies & Trial Techniques

Jury Persuasion: Psychological Strategies and Trial Techniques shows litigators how to identify, troubleshoot, and exploit common juror biases and predispositions to their clients' advantage to craft winning case approaches.Authored by Dr. Donald E. Vinson, the country's leading authority in the field of jury behavior and trial strategy, this incisive volume reveals how jurors' backgrounds and values affect their reaction to evidence and testimony presented at trial.Dr. Vinson offers a variety of trial-tested methods for effective persuasion of jurors in voir dire, opening statements, and the presentation of witnesses and exhibits. In addition, he explains the basic methodologies employed by jury research firms, including the use of surveys, juror profiles, and shadow juries.Jury Persuasion: Psychological Strategies and Trial Techniques also includes commentaries by 33 seasoned litigators from across the country. Their experience bears out the central truth of Dr. Vinson's analysis, namely that a failure to address the jury's emotional make-up and social chemistry will usually spell disaster, the merits of a case notwithstanding.