It's Not Just PR
sku: 34429926
3,440.00 руб.+22%
4,200.18 руб.
Shipping from: Russia
Description
In the second edition of their award-winning book, W. Timothy Coombs and Sherry J. Holladay provide a broad and thorough look at the field of public relations in the world today and assess its positive and negative impact on society’s values, knowledge, and perceptions. Uses a range of global, contemporary examples, from multi-national corporations through to the non-profit sector Updated to include discussion of new issues, such as the role and limitations of social media; the emergence of Issues Management; how private politics is shaping corporate behavior; and the rise of global activism and the complications of working in a global world Covers the search within the profession for a definition of PR, including the Melbourne Mandate and Barcelona Principles Balanced, well organized, and clearly written by two leading scholars
Technical Details
age: | 0 |
author: | W. Timothy Coombs |
genres_list: | 5768 |
ISBN: | 9781118554098 |
lang: | en |
publisher: | John Wiley & Sons Limited |
Type: | book |
Форматы: |
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