Introduction to Sport Management

In the rapidly changing sport space, a textbook that serves the specific needs of the students in an introductory sport management course is imperative. The overarching aim of Introduction to Sport Management is to combine basic theoretical concepts with the knowledge and expertise of University of Kansas Jayhawk professionals in the sporting field.Students and faculty members alike will find value in the wide range of topics covered and the number of resources included to facilitate both in class and out of class activities and discussion. Finally, readers will enjoy the insights of experts in the field and benefit from the numerous viewpoints on the billion-dollar sport management arena.