International Marketing and Export Management Third Edition, Paperback Book, By: Gerald Albaum, Jesper Strandskov and Edwin Duerr

This book comprehensively covers both international marketing and export management. This is a focus on marketing decisions and management processes involved in exporting and not simply a 'how to' treatment of technical export details. This 5th edition has been written in response to the continually rapid changes in international marketing and the new challenges that are arising. This book is suitable for Undergraduates and Postgraduates/MBA courses in International Marketing, Export Marketing and International Trade. Gerald Albaum is Professor of Marketing at University of Oregon, USA and Senior Research Fellow at the IC Institute at University of Texa at Austin, USA. He is also a frequent Visiting Professor at Hongkong University of Science and Technology. Jesper Strandskov is a Professor at Aarhus School of Business, Denmark. Edwin Duerr is a Professor at San Francisco State University, USA.