Innovation Stories from India Inc. Their Story in Their Words

Beyond jugaad, that great Indian tradition of short-term fixes, what does innovation mean in Indian business? That is the question this book addresses through a collection of stand-alone stories that describe sustained innovation at a cross-section of companies that include conglomerates, MNCs, large and midsized companies, and start-ups.Based on extensive research and one-to-one conversations, what sets this book apart are first-person accounts by some of India's finest business leaders on the