How To Sell Anything To Anyone Book, By: Joe Girard

How to Sell Anything to Anyone by Joe Girard . Joe Girard, the world's best-selling salesperson according to the Guinness Book of World Records, shows you how you can adopt the same techniques that propelled him to the top of the sales game. In this book, he'll show you: • How to figure out what a customer wants, needs, and can afford. • How to get a customer to trust you and recommend you to others. • How honesty can turn a "no" into an "yes." • How to use instant delivery to sell almost anything. • How to close a deal and win a friend. • How "hiring talent" can improve your results. • How to use business cards, client files, mail, and outside help. • How to turn a customer's complaint into a purchase order. And most importantly, how to win a customer for life from your first sale