Hooked. How to Build Habit-Forming Products

In Hooked, Nir Eyal reveals how successful companies create products people can't put down - and how you can too
Winner of best Marketing book in 800-CEO-READ Business Book Awards 2014
Why do some products capture our attention while others flop? What makes us engage with certain things out of sheer habit? Is there an underlying pattern to how technologies hook us?
Nir Eyal answers these questions (and many more) with the Hook Model - a four-step process that, when embedded into products, sub